The history of computer vision dates to the 1960s, when universities engaged in pioneering artificial intelligence research began to investigate it. Computer vision research and development continues today for a multitude of purposes, from medical image processing to autonomous vehicles.

Trinity College in Dublin is Ireland's oldest surviving university and one of the seven ancient universities of Britain and Ireland. Years of work by leading researchers in its computer science laboratories has resulted powerful, new, AI-based computer vision technology able to determine the body measurements of people to within 1cm accuracy, using the camera on their mobile phone or similar device.

This breakthrough helped to overcome one of the major issues historically associated with virtual fitting rooms: that most people do not know their basic body measurements and cannot be relied upon to accurately estimate them.

Swan was founded by Eoin Cambay (now CEO), and is funded by Enterprise Ireland and business angels.