All the positives, none of the drawbacks
Ten years ago, the virtual fitting room concept outstripped the technology it needed to succeed. Integration with e-commerce websites was resources-heavy, while sourcing garment data was difficult or impossible. Body measurements were a mystery to most customers, who simply guessed. In use, solutions were often clunky, and e-commerce analysis was unable to prove the value to retailers.
But that was then.
Today, Swan’s AI-powered virtual fitting room solution has transformed the experience for both retailers and shoppers.
Every online shopper expects a good experience, and every retailer wants (and needs) to provide one.
One of virtual fitting rooms’ original promises. Yes: you’re slicker now. But it still costs you money.
Today’s shoppers attach great value to sustainability and know returns are bad for the environment.
Another original promise. And still true: customers hit the ‘Buy’ button more willingly when they have ‘fit confidence’.
Read more about the benefits
33 body measurements
in 25 seconds