All the positives, none of the drawbacks
Ten years ago, the virtual fitting room concept outstripped the technology it needed to succeed. Integration with e-commerce websites was resources-heavy, while sourcing garment data was difficult or impossible. Body measurements were a mystery to most customers, who simply guessed. In use, solutions were often clunky, and e-commerce analysis was unable to prove the value to retailers.
But that was then.
Today, Swan’s AI-powered virtual fitting room solution has transformed the experience for both retailers and shoppers.
Customer Experience
Every online shopper expects a good experience, and every retailer wants (and needs) to provide one.
Fewer Returns
One of virtual fitting rooms’ original promises. Yes: you’re slicker now. But it still costs you money.
Sustainability
Today’s shoppers attach great value to sustainability and know returns are bad for the environment.
INcreased conversions
Another original promise. And still true: customers hit the ‘Buy’ button more willingly when they have ‘fit confidence’.
Read more about the benefits
33 body measurements
in 25 seconds
1 cm
Measurement accuracy
